🧠 Apparel for Viral Netflix Content
The Rule of 72 and The College Student that Just Made $110 Million
1. Business idea of the Week: Apparel for Viral Netflix Content
This past weekend I watched the new Woodstock 99 documentary on Netflix.
It was crazy.
And now I find myself asking people: “Hey, did you see that new Woodstock documentary on Netflix?”
Netflix does a great job releasing content that goes viral for a few months.
Think about it.
During the lockdowns, everyone was watching Tiger King.
Earlier this year, everyone was watching Squid games.
And now it seems like everyone's watching Stranger things.
So what do all of these have in common?
They go viral for a few months, stir up a ton of interest, and then slowly fade back down.
Take Squid games as an example:
When Squid Games was released in Sept of 2021, we see Google searches sky rocket. But we also see the come down, as interest slows down.
So how can we take advantage of viral Netflix content?
The idea: Create apparel for viral Netflix content.
This business will ride the wave of new viral Netflix shows, and constantly be on the hunt for the next hit.
I’m not a lawyer, and won’t get into the copyright/trademark laws around the use of logos and material from the shows without licensing, but there is a way to do this without licensing.
We can take inspiration from barstool sports in the way they create their T-shirts.
They don’t have licensing agreements with sports teams to use their logo’s, but still make t-shirts referencing sports teams or players.
Like this “Tiger” shirt, that doesn’t actually say “Tiger Woods”:
How to get started: This whole business can be created very quickly using the print-on-demand drop shipping model.
Create your online shop with Shopify.com
Use Printify.com to create your print-on-demand t-shirts.
Use Canva.com or fivver.com to create your shirt designs
And use Instagram and Facebook to advertise your apparel.
Post in facebook groups related to the show you’re targeting, like this group for stranger things.
The key will be to launch designs as soon as the show starts going viral.
First movers advantage = the ability to be better off than your competitors as a result of being first to market in a new product.
Here’s an example of a website already doing this:
redbubble.com : Estimated 29.8 million monthly visitors
Things I like about this business:
Quick set up, with very low upfront cost. ✅
No need to hold inventory, since the shirts are only printed when ordered. 🥷
Easily target your customers using FB groups or instagram fan pages. 🔑
Let me know what you think!
2. The Rule of 72
The rule of 72 is a quick calculation used to figure out how long it will take for an investment to double.
The quick calculation is 72 ÷ interest rate = # of years to double.
For example, let’s say you have $10,000 earning 5% every year, and you want to find how long it will take to double into $20,000.
72 ÷ 5 = 14.4 years to double
This calculation can also help us understand how big a 1% difference can make.
Let’s take a look at the difference 1% makes:
72 ÷ 6% = 12 years to double
72 ÷ 7% = 10 years to double
72 ÷ 8% = 9 years to double
72 ÷ 9% = 8 years to double
72 ÷ 10% = 7 years to double
This is the power of compound interest.
3. This College Student Just Made $110 Million
Meet Jake Freeman.
A 20 year old math major at USC and former intern at Volaris Capital Management.
Jake made headlines this week when he pulled in a $110 million profit from a stock trade made on Bed Bath & Beyond.
So how did he do it?
Let’s walk through a quick TLDR timeline of events:
Jake registers “FREEMAN CAPITAL MANAGEMENT LLC” and raises roughly $25 million from family members. (I know… A casual $25 million from family…)
In July, Jake used the $25 million to buy roughly 4.96 million shares of Bed Bath & Beyond at an average of $5.50 / share.
On Tuesday, Bed Bath & Beyond’s stock skyrockets to over $27/share, and Jake cashes out his shares for roughly $130 million.
So what will Jake do with the $130 million? Nobody knows… But I’m sure the Wall Street Bets community will be following.
If it were me, I’d throw that $130 million in the S&P 500, and collect an average 8% return each year.
That’s $10.4 million/year. I could probably live off that…
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