🧠 Newsletters for Local Businesses
Stop Using Big Words and What is a Recession?
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1. Business idea of the Week: Newsletters for Local Businesses
Most small businesses suck at newsletters.
They’re not consistent and provide no value to the audience.
Let’s walk through an example:
A lawn care business has a list of customer emails they’ve collected over the last 3 years. They understand email marketing is a valuable tool, but don’t know where to start. They google “email marketing tools”, find one that looks good, and decide to give it a try.
So what happens next? They send out a poorly written email, with an ugly layout, and a weak call to action.
Why? Because they don’t specialize in email marketing, don’t know how to create audience specific content, and don’t have the time to consistently send out a weekly newsletter.
The Idea: Create a newsletter service for local service businesses that curates local news.
Service businesses already have an email list of all of their customers, and they’re leaving money on the table by not utilizing it.
The key to this business is to provide a consistent newsletter (weekly, monthly, etc.), with local information or news, that your target audience is actually interested in reading.
Every newsletter will not drive a direct ROI or sale, but the key is to stay top of mind for the local audience. The reader may not be ready to buy at the exact moment you email them, but you want to be their first thought when they need your service.
By writing content about local events and news, the readers will feel a connection to the content and therefore be interested.
Think about it… People love to read about things happening in the place they’re from, or about people they know in real life. And when they read something they find interesting, they’re likely to share it with their friends.
How to get started: This business can be run as an agency model, and you will need to pitch the ROI of an email newsletter.
Reach out to local businesses in your area (ex: lawn care, pest control, etc.), and pitch them your service.
Be careful with offering your services for free, because once you do it for free, they may view your services as less valuable.
You can offer your service for a discounted rate, and a limited time contract.
For example, offer to write a weekly newsletter at $100/week for the first month. Let them know that your prices will increase at the end of the first month, but they will have option to opt-out at the end of the month.
This way they will get to see the ROI of the newsletter, and won’t need to make a major commitment.
Things I like about this business:
Help local businesses make more money. ✅
Monthly or weekly recurring revenue. 🔄
Agency model that can be scaled through hiring contractors. 💸
Let me know what you think!
2. Stop Using Big Words
Are you using big words to sound smarter?
If so, it’s time to stop.
You may think those big complicated words make you sound like a genius, but there are studies showing the opposite.
In a 2006 study, 3 different personal statements were written for college applicants. The 1st statement was made up of complex words, the 2nd was a mix of complex and basic words, and the 3rd used only basic words.
Undergrad students were given each of the statements and asked which one they were most likely to accept.
The result? The students were most likely to accept the personal statement written with only basic words, and least likely to accept the statement with complex words.
Moral of the story: Don’t use complex words to sounds smart. You ain’t impressing no one!
3. What is a Recession?
Recession this. Recession that.
It seems like everyone and their mother is talking about a recession these days.
So, what exactly is a recession?
Many define a rescission as “two consecutive quarters of negative GDP growth”.
And this past week we learned that GDP growth has been negative for the past two quarters.
But right before the GDP report was released, the White House released a statement claiming this definition is wrong.
Instead, they said a recession is defined as “a significant decline in economic activity that is spread across the economy and that lasts more than a few months.”
Sounds pretty vague to me.
What is a “significant decline”? And what is a “few months”?
Did they try to change the definition of a recession so they don’t have to admit we’re in one?
Let me know what you think 👇
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