🧠 A Computer Generated Influencer Agency
Finding New Ways to Generate Income & This Guy Lost $100 Billion in 2 Months
What’s up party people! Happy Sunday!
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1. Business idea of the Week: Computer-Generated Influencer Agency
This week’s idea is a bit out there.
It involves using AI, a lot of creativity, and a bit of imagination.
New influencers are popping up on social media, attracting millions of followers, and generating millions of dollars.
But there’s something different about these influencers…. They’re not real.
That’s right. They’re fake - computer-generated people.
Like Miquela, aka lilmiquela on Instagram.
Miquela isn’t real. But that hasn’t stopped more than 2.8 Million people from following her, and 5,280 people from joining her Discord.
So how can we use this trend to make some money?
The idea: Create an Ai-generated influencer agency.
Think about this like a modeling agency or music label. You have an entire roster of influencers, but you decide everything they do and receive all the money they make.
This is relatively easy to get started with, but growing a following will be the challenge.
You can use a tool like MidJourney or Photoai to create the photos, and upload them to Instagram like a real influencer would.
The key is to build a storyline around the influencer that will make people want to follow along. For example, do they have a boyfriend/girlfriend, where do they travel to, what are they good at, what are their hobbies, etc. This part will take some imagination, and will also allow you to create a story for multiple characters.
Now let’s talk about how we can actually make money from this. One way would be to work with actual brands and promote their products to your following. Or you can focus on building your own product like a paid community, merch, or even paid follows through a platform like OnlyFans.
I know this whole idea sounds a bit weird, but it’s already happening! So why not jump on the trend?
Take MagazineLuiza for example. A fully computer-generated influencer with over 6.5 Million influencers. And the creators behind this account are using it to promote products and brands.
And thats a wrap.
2. Finding New Ways to Generate Income
If you’re anything like me, you’re always looking for new ways to generate income.
This week I stumbled across The Income Stream newsletter, which sends you 10 ways to generate more income every week.
Tim Stoddart is the CEO of Stodzy Inc and a partner at Copyblogger, and uses his own experiences to bring you these insights.
3. This Guy Lost $100 Billion in 2 Months
The Adani group is a major Indian conglomerate founded by Gautam Adani, that has a hand in almost every industry in India.
Importing, electricity, renewable energy, mining, airports, natural gas, food processing, and more. The Adani group of companies is involved in almost every industry you can think of.
And in 2022, the Adani group had a big year. Of the 7 publicly traded Adani group stocks, some rose as much as 200% in 2022, making Gautam Adani a very rich man.
On December 13th, 2022 Gautam Adani’s net worth topped out at $134 billion.
This secured Gautam Adani a spot as the richest person in India, and the 3rd richest person in the world.
But unfortunately, that didn’t last long…
On January 24th, 2023 Hindenburg Research released a report calling bullsh*t on the Adani group.
Hindenburg accused the Adani group of participating in a decade-long scheme of using accounting fraud to manipulate their stock price.
Hindenburg said the Adani group was:
Using offshore shell funds to hold shares of Adani public companies (which is against stock exchange rules).
Using offshore private companies to move money around, pump money into their publicly traded companies, and make the balance sheets look better (which is financial fraud).
The Adani group came out and said that all of these claims are nonsense, but that hasn’t stopped the stock market from reacting.
In the last month, Adani Enterprises’ stock has fallen more than 50% and erased nearly $100 billion from Gautam Adani’s net worth.
It’s safe to say that Gautam Adani is probably still doing ok with his $35 billion net worth, but this story is far from over.
Will we see Adani Enterprises rise up again, or will the entire operation crash like a house of cards?