🧠 A Content Re-Mixer Agency
The Billionaire scammed by Enron, Bernie Madoff, and FTX and How to Get a Piece of the 8.5 billion Google Searches every day
What’s up my people! Welcome to 3 ideas on Sunday!
Before we dive into today’s idea, let’s connect on Twitter! And if you have any ideas for this newsletter, check out our suggestion box!
1. Business idea of the Week: Content Re-Mixer Agency
It’s 2023, and content is King.
Content gets attention and attention creates cash.
Content comes in many forms including video, pictures, audio, and writing. And each type of content works better on specific platforms.
For example, video content does best on TikTok, while writing or pictures do best on LinkedIn.
But to take advantage of every social media platform, creators need to post on each one, with the type of content that works best on the platform.
But that’s a lot of work….
The idea: Create a content-remixer agency that repurposes creator content to post on every social media platform.
An example of this would be working with a podcast creator to cut clips of their podcast for TikTok & Instagram. You can then go one step further and write out the major topics discussed in the podcast, which can then be used for Twitter, Linkedin, a newsletter, and even a blog post.
How to get started:
Get experience: Before you reach out to content creators and offer your service, it’s important to actually know how to deliver the service. You can get experience for $0 by finding video podcasts that are already on Youtube, chop them up for TikTok videos, and write example Tweets or LinkedIn posts about the main topics. You can then post the TikTok video’s on your own TikTok account, and use them as your portfolio when pitching your first client.
Find your customer: Finding your first customer will likely be the most challenging part of this business. You will want to find creators that have a medium-sized following since large creators are likely to already have a team in place doing this for them. Find creators with under 100K youtube subscribers or a few 1,000 podcast downloads, and offer them your service for free (to begin with). This should get your foot in the door with your first client, and then you can use them as testimonials to pitch your next clients.
Fulfillment: The quality of your service is the key to keeping your customers happy and scaling this agency. When getting started, it’s best to learn and fulfill every service yourself. Once you’ve got a few clients and can no longer do all of the fulfilling, it’s time to hire freelancers or VAs to join your team.
This service can be charged as a monthly fee, or even as a one-off productized service for specific remixing. Here’s an example of a website that offers one-off article writing for podcast episodes. They charge $350-$450 to write a blog post about your podcast episode.
Now let’s assume you take care of all content forms for a creator (video editing, writing, etc). You can expect to charge anywhere from $1,000 to $5,000 / per month, depending on the services you provide, and the volume of content you’re re-mixing.
As content continues to be a major focus for creators, entrepreneurs, and companies, the demand for this service will only increase.
And that’s a wrap!
2. There’s 8.5 billion Google Searches every day - How to Get a Piece of the Pie
If you’re not on the first page of Google, how is anyone going to find your website!?
The second page of Google search only gets roughly 6% of all traffic. (No bueno)
With just 2 hours of work, and 2 weeks’ time, you can get your website on Google’s first page - you just need to know how.
SEO feels complicated. Most tools are expensive and throw data at you - expecting you to know what to do with it.
But Serpjoy is built for SEO beginners (like me) who have a website and just want to be told how to get more traffic.
I linked up with Serpjoy this week and got a special discount for 3 ideas readers!
Use code “3IDEAS” for 20% off any Serpjoy plan!
And start increasing your website traffic asap.
2. Meet the Billionaire scammed by Enron, Bernie Madoff, and FTX.
His name is Robert Alexander Belfer, and he’s a Billionaire Oil Tycoon.
Robert’s had a lot of good fortune in his life, but also some serious bad luck when choosing investments.
Here’s a quick background on Robert’s story:
Robert’s Father was a wealthy oil industry executive and founded Belco Petroleum Corporation (a fortune 500 oil company in the 60’s).
After graduating from Harvard Law, Robert joined his dad at the Belco Petroleum Corp. and worked his way up to president of the company in 1965.
In the 1980’s, Belco Petroleum went through 2 mergers, eventually merging into a company named Enron. (mistake #1)
This merger made the Belfer family major shareholders in Enron, and by 2000, the Family’s stake in Enron was worth $2 billion. But then Enron collapsed.
After the Enron collapse, it’s estimated the family’s stake in Enron went from $2 billion down to $6.7 million. (ouch…) Luckily the Belfer family diversified into a few different assets like real estate and a new oil company, so they were doing just fine financially.
Fast forward to the early 2000’s, the Belfer family invested in Bernie Madoff’s fund (mistake #2). Luckily the family withdrew $28 million from the Ponzi scheme before it imploded in 2008, but it’s unclear how much they put into the fund to begin with.
Now fast forward to the present day, and the Belfer family is once again wrapped up in one of the largest US financial frauds with the FTX implosion (mistake #3). It’s estimated the Belfer family held a $34.5M stake in FTX, which will likely be written off as a total loss.
This guy just can’t catch a break… 🙃