🧠 A Landing Page Testing Agency

How to Buy an Online Business and The Guy Behind Your Microwave

What’s up party people! We’re back with another side hustle idea!

Before we dive into today’s idea, let’s connect on Twitter!

And if you have any ideas for this newsletter, check out our suggestion box!

1. Business idea of the Week: Landing Page Testing Agency

Today’s idea is a useful service for just about any business with a website.

And I know what you’re thinking…

“That’s pretty much every business…”

“What business doesn’t have a website…?”

Trust me, there’s businesses that don’t, but that’s beside the point.

Today’s idea is all about helping businesses convert more of their online traffic into leads, customers, or subscribers and making a cash printing machine for ourselves.

So how can we do that?

The idea: A landing page testing agency.

The value of a service like this is to help businesses understand what landing pages will convert the best.

This can be as simple as running $100 of Facebook ads to 2 different landing pages and seeing which has the better conversion rate. Additionally, you can help companies build, design, and set up landing pages to make this full service.

But before we get into the weeds, let’s talk basics.

A landing page is a single web page that companies send visitors to, with the goal of converting them into a customer.

Here’s an example of a Spotify landing page.

Think about any time you click on a Facebook ad. The website you’re sent to is a single web page designed to make you buy the product.

And the difference between a 1% or 2% conversion rate can equal millions of dollars for some companies.

But just like any marketing tool, there’s an art to it. For example, the copywriting on one page can make it convert better than another. Or the placement of a button will make visitors more likely to click it.

There’s a lot of thought and factors that make up a good landing page, and that’s where this service can help.

How to get started:

1. Pick a niche. It’s important to specialize in one niche when offering this service. An online fitness coach doesn’t want to hire a generic landing page agency that will work with anyone. They want to hire a landing page agency that specializes in helping online fitness coaches 10X their conversion rate. And they’re willing to pay a premium for it.

2. Learn the basics. Learn how to create landing pages and study what makes a landing page good vs great. You can use a service like Carrd to create landing pages for free. Next, you'll want to learn the basics of running Facebook ads to test the conversion rates of your landing pages. The idea is to pay Facebook to send traffic to your landing pages, so you can measure which one converts better.

3. Find your customers. In the beginning, you can list your service on websites like Fivver or Upwork to get your first customers. Once you’ve got some experience, you’ll want to find your customers where they hang out. For example, if you specialize in small SaaS companies, Twitter and Linkedin are probably the best place to reach out to potential customers. If you specialize in local Chiropractors, you probably want to try email or cold calling.

Now let’s talk about the money. There are a number of different ways you can think about charging for this service.

For example, you can go for a retainer model, where customers pay a monthly fee for a specific number of landing pages and testing every month.

Or you can charge one-time prices to build and/or test for conversion rates.

The options are endless.

And that’s a wrap!

---

2. How to Make Money Freelancing.

Freelancing is a great way to earn money on your own terms doing something you love.

But where do you even start and what is it really like?!

In the weekly Friday Freelance Tips newsletter, pro writer Lizzie Davey shares her tips for success (gained over 10 years of freelancing!), her real-life revenue numbers, and lessons learned. 

Sign up and get instant access to the brand new training, 3 Must-Do Activities for Freelance Success.

---

3. Getting Rich From Cheese 🧀

If you were to guess how the 72nd richest person in the world made their money, you’d probably think of something like technology, oil, finance, etc.

But none of those are right.

This billion made all of his cheddar from cheese (bad pun, I know…).

Emmanuel Besnier is the CEO and controlling shareholder of his family’s business, Lactalis.

Lactalis is one of the world’s largest producers of dairy products like cheese, milk, and butter.

And they’re behind big brands like Stonyfield, Siggi’s, and even Kraft Cheese.

Emmanuel Besnier’s father started the company back in 1933 and slowly grew the empire by launching and acquiring other cheese brands.

Emmanuel owns and operates the majority of the company and his younger siblings own the remaining shares in the company (sounds like the plot of Succession).

Today Lactalis is generating around $20 billion in annual sales and employs roughly 85,000 people across 9 countries, which has helped Emmanuel reach a net worth of around $22 billion (and growing).

It’s crazy to think that making cheese puts this family on the billionaire’s list, but it makes total sense.

If you’re in the game long enough (est. 1933), and you own the majority of the production for an in-demand product, you’re probably going to be filthy rich.