🧠 A TikTok Blanketing Agency

The Spirit of Halloween business and links I like.

Today’s read time: 2 minutes and 45 seconds

What’s up party people! We’re back with another side hustle idea!

Before we get started, let’s connect on Twitter!

1. Business idea of the Week: TikTok Blanketing Agency

You’re probably wondering what “TikTok Blanketing” is.

And if we’re being honest, I just made it up.

I’m not exactly sure what this strategy is called, but “blanketing” sounds fitting.

This strategy involves creating multiple TikTok accounts for a brand to “blanket” TikTok with videos about the brand.

Most brands will create just one TikTok account → post videos to it → and hope that TikTok will push it out.

But viral brands like Tabs Chocolate use a different approach.

They get creators to open a ton of accounts for them → push content through them all → and increase their odds of going viral.

This is also similar to one of the strategies that made Andrew Tate go crazy viral.

The only issue is that it’s extremely time-consuming to open all of these accounts, and TikTok doesn’t like it when multiple accounts are created from the same phone.

And that’s what this business solves.

The idea: Create a TikTok blanketing agency.

You will help companies create a massive amount of TikTok accounts as a service.

You can do this for e-commerce brands (like the Tabs Chocolate example above) or media brands like newsletters.

The best way to make this work is to build a network of creators who are willing to open these accounts and create content on them.

This way, whenever you sign a new brand, you will just send the instructions over to your network of creators and get started instantly.

To build a network of these creators, I recommend creating a job listing on UpWork with a description of everything you need from them.

Once you have 5-10 creators ready to go, you can start pitching this to brands.

Let’s say you offer packages like:

5 accounts x 3 videos per week = $3.5K / month.

On the backend, you can pay each creator $50 to open each account and then $25 per video.

This means you pay each one $350 per month (x5) or $1,750 for your total cost.

Which gives you a profit of $1,750 per month, per client.

These are just some rough estimates and I’m sure you’d need to play around with pricing, packages, and fees.

But this is a service that takes a ton of work off of a business and has the ability to make it go viral, so the ROI is almost unlimited.

Let me know what you think in the comments!

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2. Links I Like.

4 Twitter searches to find business ideas - Steph Smith

How to generate personalized cold emails with AI.

ChatGPT for your data. Feed this tool your data, and answer data questions with conversational AI.*

How to Sell like an Infomercial Pitchman - The Follow Up

* sponsored content

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3. The Season of The Spirit of Halloween

It’s officially October, so you know what that means….

The Spirit of Halloween will be taking over the empty retail stores of America.

If you live in the States, I’d be willing to bet you’ve seen a Spirit of Halloween at some time in your life.

It’s a Halloween costume store that only opens up around a month before Halloween.

And the business model is pretty awesome.

Just this year, the Spirit of Halloween is expected to do over $650M, with over 1,300 stores.

And there’s an opportunity to actually run one of these stores yourself.

The business works on a consignment model that’s very similar to a franchise opportunity.

Operators (you) are tasked with finding a retail space for the store, and the Spirit of Halloween provides you with all of the costumes on consignment.

This means that you’re only responsible for paying for the things that sell. Everything else is returned back to them.

So what will you need to open a store?

1. $65,000-$75,000 in liquid assets.

2. Live in an area that doesn’t already have a Spirit of Halloween.

3. Ability to find and lease a retail space by August (too late for this year).

You can see the full requirements here → Spirit of Halloween Application

So who’s tryna open a Spirit of Halloween next year?