đ§ Google Reviews for Local Businesses Side Hustle
The Only Thing You Can Control and What I'm reading
Todayâs read time: 2 minutes and 45 seconds
Whatâs up party people! Weâre back with another side hustle idea!
Before we dive into todayâs idea, letâs connect on Twitter!
1. Business idea of the Week: Google Reviews for Local Businesses
Picture this.
You just moved to a new city and you need a new barber.
Whatâs the first thing you do?
Google âbarber near meâ of course.
From there, you scroll through the first few listings to see what looks the best.
But on those listings, thereâs one thing that really sticks out.
The ratings. âď¸âď¸âď¸âď¸âď¸
You see, these businesses build a profile on Google that allows them to show up in search results, and one of the most important aspects of their profile is their ratings.
These ratings can make or break a business.
Just think about it. If you see a business with a single 1-star review, vs a business with a hundred 5-star reviews, is there any chance youâd pick the business with 1 star?
The answer is no.
So now that weâve covered why Google reviews are so important, how can we build a side hustle around them?
The idea: Create a done-for-you Google reviews service for local businesses.
This service will set up and test strategies that help customers get more Google reviews from their customers.
Now I know what youâre probably thinking.
How am I going to get more Google reviews for a business?
And thereâs no right or wrong answer.
The idea is to get creative with ways to get the business's current customers to actually take the time to leave a review after their visit.
This can be done through systems like automatic emailing or SMS.
For example, let's consider the barbershop. As soon as someone leaves after their haircut, you can set up an auto text message to text them a link, asking for a review.
If the customer just had an awesome experience, and it's top of mind, that text message is a frictionless way to get the customer to leave a review.
How to get started:
First, youâll want to decide exactly what âsystemâ or âmethodâ youâll provide to businesses that will increase their Google reviews.
I recommend finding a software platform like******* that will allow you to create triggers to automatically email or text customers after a visit or interaction.
Now that you know how youâll fulfill the service, itâs time to find your customers.
Start by choosing a type of business (barber, restaurant, etc) and Google âxxxx businesses near meâ. From these results, find the ones with an average of 3 stars or less. These are the ones youâll reach out to about your service.
When it comes to pricing, there are a few things you can think of.
If youâre struggling to get clients to commit, you can offer a free x number of reviews, to show that your system really works. From there, you can charge per review ($10, $20, etc.) or choose to charge a flat monthly fee.
Now letâs get one thing straight. Iâm not saying this will be a walk in the park to sell to businesses.
But will it work if you try hard enough? Absolutely. 100%. No doubt.
And the best part?
Once is set up, the system will run on autopilot.
And thatâs a wrap!
2. Things Iâm Reading.
Master Class in CEO Communication - Twitter
Blog Maverick - Mark Cubans Blog
Does being funny help you in Sales? - The Follow Up
3. The Only Thing You Can Control
This week I stumbled across Mark Cubanâs blog, and letâs just sayâŚ. I spend some time in there.
A lot of time.
Mark has a ton of posts from the early 2000s, and itâs fascinating to see what he was thinking back then, and how it still relates to today.
One post, in particular, caught my eye.
âThe One Thing in Life You Can Control: Effortâ
If you have a sec (after youâre done reading this of course), I recommend you give the original post a read.
AnywaysâŚ
Tell me if this sounds familiar. You sit at a desk for 8 hours doing âworkâ; at the end of the day, when you look back, youâre not sure what you even got done.
This is much more common than you think.
What it comes down to is being completely honest with yourself.
Being productive doesnât mean sitting in front of a computer screen until 5 PM.
Being productive is getting things done that get you closer to your goals.
The only thing that matters is results.
Does any manager really care if you made 1,000 cold calls? No they donât.
They care about how many meetings you booked or deals you closed.
And if you canât be honest with yourself about how much effort you're putting in, how the f*ck are you going to accomplish what you want?
Not to get all Tony Robbins on you⌠but this one really hits home.
If youâre going to commit to a goal. Commit to it.
And if youâre not doing everything that's necessary to accomplish the goal, youâre just doing yourself a disservice.
Ok. Rant over. đ
Thatâs a wrap âď¸