Todayâs read time: 2 minutes and 35 seconds
Whatâs up party people! Weâre back with another side hustle idea!
Before we get started, letâs connect on Twitter!
1. Business idea of the Week: Lead Gen for Job Hunters
The job market is tough right now.
It seems like every job listing on LinkedIn has 100âs of applicants within the first few hours.
This means itâs harder than ever to get a chance at an interview, and you need to do something to stand out.
So whatâs one of the best ways to cut through the noise?
Cold outreach to the hiring managers.
But doing the actual cold outreach can be an annoying task and many people arenât great at cold email.
So thatâs our opportunity.
The idea: Create a lead gen service for job seekers.
This service will help job seekers get a meeting with the hiring manager for jobs theyâre looking for.
This will involve cold emailing the hiring manager as the job seeker and trying to get a meeting with them.
Once you book the meeting, the job seeker will take the call with the hiring manager (and hopefully get the job).
To start out with, you can find most of your customers on LinkedIn by searching for people who have the âopen to workâ banner on their profile picture.
You can structure the service as a subscription that guarantees a specific number of meetings with hiring managers/month. (ex. $500/month)
Or you can structure this on a pay-per-call/meeting basis. (ex. $99/call)
This service solves a major pain point for job seekers.
If youâre able to actually help them get a job, the ROI is huge.
Once you get a few success stories you can advertise this service showing that youâve helped people get jobs.
And thatâs a wrap!
2. Links I Like.
Bill Gurley presents 2,851 Miles at The All in Summit
Host unlimited meetings & webinars with up to 500 participants. - WorkingLive*
The Correct Answer to "Sell Me This Pen" - The Follow Up
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3. Businesses That Started Selling Something Different Than They do Now.
A very underrated part of businesses is the ability to pivot.
This typically happens when someone starts a business offering a specific product or service, but while theyâre in the business, they realize theirs a better opportunity to sell something different.
To prove this point, I found 3 famous businesses that started selling 1 thing and made a pivot to sell something else.
WRIGLEY Gum
William Wrigley, Jr. founded the company by selling soap and baking powder and offered chewing gum as a freebie to get customers to buy his soap and powder. After realizing that customers cared more about the gum, he made the switch to selling chewing gum instead.
HASBRO Toys
Hasbro originally sold textiles before making the switch to childrenâs school supplies and eventually childrenâs toys when they released Mr. Potatoe head.
Marriot Hotels
Marriot started as a root beer stand. After finding some success in selling root beer, they rolled profits into opening hotels which turned into the massive hotel chain that Marriot is today.
The lesson: where you start might not be where you end. But you need to get started.
And thatâs a wrap!
So, a recruiter. You're looking for a recruiting service. A headhunter. this is not a new, niche, or innovative idea.