🧠 Lead Gen Service For Job Hunters

Companies that pivoted and links I like.

Today’s read time: 2 minutes and 35 seconds

What’s up party people! We’re back with another side hustle idea!

Before we get started, let’s connect on Twitter!

1. Business idea of the Week: Lead Gen for Job Hunters

The job market is tough right now.

It seems like every job listing on LinkedIn has 100’s of applicants within the first few hours.

This means it’s harder than ever to get a chance at an interview, and you need to do something to stand out.

So what’s one of the best ways to cut through the noise?

Cold outreach to the hiring managers.

But doing the actual cold outreach can be an annoying task and many people aren’t great at cold email.

So that’s our opportunity.

The idea: Create a lead gen service for job seekers.

This service will help job seekers get a meeting with the hiring manager for jobs they’re looking for.

This will involve cold emailing the hiring manager as the job seeker and trying to get a meeting with them.

Once you book the meeting, the job seeker will take the call with the hiring manager (and hopefully get the job).

To start out with, you can find most of your customers on LinkedIn by searching for people who have the “open to work” banner on their profile picture.

You can structure the service as a subscription that guarantees a specific number of meetings with hiring managers/month. (ex. $500/month)

Or you can structure this on a pay-per-call/meeting basis. (ex. $99/call)

This service solves a major pain point for job seekers.

If you’re able to actually help them get a job, the ROI is huge.

Once you get a few success stories you can advertise this service showing that you’ve helped people get jobs.

And that’s a wrap!

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2. Links I Like.

Bill Gurley presents 2,851 Miles at The All in Summit

Host unlimited meetings & webinars with up to 500 participants. - WorkingLive*

The Correct Answer to "Sell Me This Pen" - The Follow Up

* sponsored content

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3. Businesses That Started Selling Something Different Than They do Now.

A very underrated part of businesses is the ability to pivot.

This typically happens when someone starts a business offering a specific product or service, but while they’re in the business, they realize theirs a better opportunity to sell something different.

To prove this point, I found 3 famous businesses that started selling 1 thing and made a pivot to sell something else.

1. WRIGLEY Gum

   1. William Wrigley, Jr. founded the company by selling soap and baking powder and offered chewing gum as a freebie to get customers to buy his soap and powder. After realizing that customers cared more about the gum, he made the switch to selling chewing gum instead.

2. HASBRO Toys

   1. Hasbro originally sold textiles before making the switch to children’s school supplies and eventually children’s toys when they released Mr. Potatoe head.

3. Marriot Hotels

   1. Marriot started as a root beer stand. After finding some success in selling root beer, they rolled profits into opening hotels which turned into the massive hotel chain that Marriot is today.

The lesson: where you start might not be where you end. But you need to get started.

And that’s a wrap!