🧠 Niche Dating App Business idea

Links I like and Twitter business ideas

Today’s read time: 3 minutes and 15 seconds

What’s up party people! We’re back with another side hustle idea!

Before we get started, let’s connect on Twitter!

1. Business idea of the Week: Niche Dating Apps

Today’s idea is brought to you by our friends over at Byldd!

The riches are in the niches.

Bumble and Tinder are great general dating apps but leave a lot to be desired when users are looking for specific traits in their partners.

Apps like Grindr, JDate, and BLK have taken advantage of that shortfall, focusing on their specific niche to become multi-million dollar businesses.

The opportunity size:

The MRR of a niche dating app will depend on the size of the community, but you can expect it to be in the $10K - $50K range.

From a revenue perspective, this offers several advantages. Businesses will pay extra to advertise to specific niches, and users will pay more for premium features. Even super clunky, bad-looking apps have done well financially because they serve an exclusive niche. 

How to get started:

Building a matchmaking app isn’t technically complex or challenging and doesn’t need to be super expensive.

Agencies like Byldd can help you get a high quality app up and running for about $10-15K, in 1-2 months. From there you can expect monthly costs will be about $100 per month.

But before you build your app, you have to identify your niche.

Niches should be based on anything that creates exclusivity. Things like economic status (high net worth dating apps charging $1,000s in subscription fees), race, religion, profession, sexual orientation, lifestyle (vegetarian, vegan, single parents, etc.), or any number of other things.

Here’s some ideas from ChatGPT:

• Religious or Spiritual Dating

• Pet Lovers Dating

• Fitness and Wellness Dating

• Cosplay Dating

• Farmers and Ranchers Dating

• Artists and Creatives Dating

• Travel Enthusiast Dating

• Tattooed Singles Dating

• Vegan or Vegetarian Dating

• Senior or Silver Singles Dating

• Bookworm Dating

• Outdoor Enthusiast Dating

• Gaming Enthusiast Dating

• Medical Professionals Dating

• Single Parents Dating

• Hiking and Nature Dating

Next, you’ll go to market and solve the chicken/egg problem.

Traditionally for dating apps, this means getting as many women on board as possible. Men will follow where the women are and will likely be the source of most of your user-based revenue.

Influencer marketing is going to be your best friend here.

Use sponsored and UGC content from influencers popular in the community you’re targeting.

The more of your target niche that signs up for the app, the more your revenue will grow.

And that’s a wrap!

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2. Links I like.

Are Extroverts Good Salespeople? - The Follow Up

The math behind making it on the New York Times bestsellers list - The Hustle

How to build a media company in 2023 with $0 - Moses Kagan

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3. Twitter Business Ideas

I spent an hour scrolling Twitter trying to find businesses or services that people are looking for.

Let’s take a look. 👇

Is this possible to do on top of social media platforms? I’m not sure.

But this would be great.

Maybe an AI-powered plugin that can read social media posts.

This sounds like a billion dollar business idea and also way above my league.

But the bigger the game, the bigger the payout.

This sounds like a great business if you’re already in the coaching/therapy space.

Great MRR and sticky customers.

But requires a lot of human capital (employees + contractors).

And that’s a wrap!